Thursday, 29 July 2010

Summer At Coast & Country

Summer is a time sizzling hot property and focussing on the best buyer.


As summer gets under way, schools break up and families depart on annual holidays, many agents assume that the market will be quieter. Although this may traditionally have been the case, having the right attitude really gets results.

Those looking for property during the hotter months tend to be more serious. At Coast and Country these buyers are identified and maximum effort is directed to matching them with the right new homes. Those looking to sell can attract buyers by tapping into these quality buyers. The partners at Coast and Country believe that many agents rest on their laurel during July and August leading to poor results. In order to maintain their position and the top selling office in TQ12 for all of 2010, according to independent market researchers Vizzihomes, Coast and Country do the opposite, and this is delivering excellent results. Coast and Country are maintaining high levels of instructions on and a large register of quality properties, this combined with their extensive newspaper advertising and Internet marketing ensures that the maximum number of real buyers are in touch with them.

The partners in the firm believe that if things are potentially a little quieter a flight to quality occurs. Vendors instruct agents that do more and these instructions attract the highest quality buyers. The result is an increased differential between market leaders and those follow.

Tuesday, 4 May 2010

A New Type of Agent Arrives In Teignmouth, Dawlish & Shaldon


Coast & Country are pleased to announce the appointment of Jonathan Bryant as their Teignmouth, Dawlish and Shaldon area specialist. He will be offering a completely new style of service, which until now has been unavailable locally.


Working out of the prominent top selling office of Coast & Country Newton Abbot, but spending all his time generating instructions and sales in his designated area, Jonathon is expecting impressive results. The Coast & Country brand is already established in the area where Jonathon lives and was brought up. He has over 20 years’ experience in the property market and extensive contacts in the towns he will be servicing.

Working with the partners at Coast & Country, Jonathan has devised a progressive and innovative marketing strategy. This includes capitalising on the greater foot flow of applicants through an office with national connections in a larger town, to generate more enquiries. Focussing budgets on newspaper advertising, beyond that normally available from other agents and enhanced internet marketing to ensure maximum exposure.

The marketing package on offer from area specialist Jonathan is designed to get results and offer great value. Comprising: truly free HIPS; premium listings on Rightmove; numerous other website listings, including our own site www.cacia.co.uk; full colour advertising in the Teignmouth and Dawlish papers and the Mid Devon Advertiser and a tailored service from a dedicated professional. All this will be backed by a leading local brand for 1.75% plus vat. An additional launch discount, a reduced fee of 1.25% plus VAT including a free HIP is available to the next 3 instructions received in area of Teignmouth, Dawlish and Shaldon. This offer will apply for a limited period.


Jonathan is available for free pre-marketing appraisals and advice. Please call for further details on the dedicated line 01626 883360.

Friday, 2 April 2010

Stamp Duty & First Time Buyers


On 24th March in his budget, the Chancellor introduced relief from stamp duty land tax (SDLT) for first time purchasers of property (who are buying their main and only home) up to the value of £250,000.


First time buyers have been defined as those who have never owned a freehold or leasehold interest in a property here or abroad. Currently SDLT is 1% for residential purchases between £125,000 and £250,000 so this could be a considerable benefit for individuals. It is our opinion that because first time buyers make up only a small part of the market, that this is more a headline catching gimmick than a serious measure.

Effectively the starting threshold for payment of SDLT for first time buyers has been raised to £250,000. This will apply to transactions with an effective date of 25th March 2010 and will last for two years.

The relief is normally claimed on a buyer’s behalf by their legal adviser as part of the standard legal work. All parties to the purchase must qualify as first time buyers for the relief to apply, but these buyers can be of any age. No retrospective relief is available.